Monday, June 14, 2010

Soft White Wheat Moves to Colombia

In October 2009, USW Marketing Specialist Osvaldo Seco, Santiago, Chile, traveled to Colombia with USW Regional Technical Director Peter Lloyd to conduct milling tests of a 40 MT U.S. soft white (SW) sample donated by the Washington Grain Commission to Harinera del Valle (HDV), Colombia’s largest wheat importer.

Seco, Lloyd and HDV monitored the entire SW sample milling process and a preliminary baking test of SW flour blended with flour milled from other wheat classes. USW baking consultant Didier Rosada returned to HDV’s Palmira, Colombia, mill and laboratory in December 2009 to complete the baking tests on the SW flour blend.

As USW implemented the activity with HDV, it also worked with Galletas Noel to identify a fit for SW in cookie (biscuit) and cracker production for this leading Colombian processor. Both manufacturers found good performance and value. The results was the first U.S. SW sales to Colombia in many years, including 4,400 MT to Harinera del Valle to be used as a blend for baking flour and 7,000 MT to Galletas Noel to produce flour blends for snack products.

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